Turn business signals into decisions you can defend.
Your dashboards can tell you what changed.
PinPoint helps your team determine why it changed, what evidence can be trusted, what should happen next, who owns the decision, and whether it worked.
Built on the Red Stitch Labs Clarity Engine™, PinPoint brings evidence, organizational context, AI-supported analysis, human judgment, and accountability into one structured decision workflow.
Works above the tools you already use — including Power BI, Tableau, Excel, CRM, ERP, and existing analytics platforms.
The problem starts after the dashboard.
Companies have more dashboards, alerts, forecasts, reports, and AI-generated analysis than ever.
But when an important metric changes, the hardest work is often still manual.
Someone has to determine:
What actually changed?
Which evidence matters?
Which sources are authoritative?
Are different sources telling different stories?
What context is missing?
What assumptions are being made?
What action should be taken?
Who is responsible for that action?
And later — did the decision work?
That process is often spread across spreadsheets, email, meetings, dashboards, institutional knowledge, and disconnected AI conversations.
PinPoint creates a structured path from signal to accountable action.
Signal → Evidence → Decision → Action → Outcome
From “what happened?” to “what should we do?”
PinPoint is designed around the work that begins when an important business signal requires investigation.
Detect
Identify the business signal, issue, or strategic question that requires a decision.
Verify
Bring together approved evidence and distinguish between authoritative, supporting, and contextual sources.
Explain
Evaluate competing explanations, surface contradictions, identify missing information, and make uncertainty visible.
Prioritize
Focus the team on the evidence and questions most likely to change the decision.
Decide
Create a clear, evidence-backed decision record for the accountable decision owner.
Assign
Define ownership, actions, responsibilities, and next steps.
Learn
Preserve the rationale, evidence, actions, and outcomes so the organization can learn from the decision over time.
A real-world example
Your sales dashboard says something changed. Now what?
Imagine a multi-location retailer sees an unexpected decline in same-store sales while customer traffic appears stable.
The answer may involve:
Inventory.
Pricing.
Promotions.
Labor.
Regional mix.
Weather.
Execution.
Or several factors interacting at once.
Today, the analytics team may pull together dashboards, spreadsheets, emails, operational reports, and conversations with business leaders before reaching a recommendation.
PinPoint structures that investigation.
It helps the team evaluate competing explanations against the available evidence, identify contradictions and missing context, and create an executive-ready decision brief that shows:
What changed
Why the team believes it changed
What evidence supports the conclusion
Where uncertainty remains
What action is recommended
Who owns the decision
What happened after the action was taken
The result is not simply another AI-generated answer.
It is a decision your organization can explain.
Evidence should have a role — not just a link.
Not every source should carry the same weight.
PinPoint helps teams classify evidence based on how it should influence the decision.
Authoritative
Sources that establish the official fact, metric, policy, definition, or system of record.
Supporting
Evidence that strengthens, explains, or corroborates an authoritative finding.
Context-Only
Information that may help interpret the decision but should not be treated as primary proof.
This gives decision-makers a clearer view of what they know, why they believe it, and where the evidence is weaker than it appears.
AI that shows its work where it matters.
PinPoint uses AI to support analysis — not replace the accountable decision-maker.
The system is designed to make the decision process visible by showing:
Evidence considered
Material assumptions
Conflicting information
Missing context
Confidence and uncertainty
Key factors affecting the recommendation
The final human-reviewed decision record
AI decision logs provide transparency into the workflow without turning the product into a black box.
The goal is simple:
Use AI to accelerate judgment without hiding how the decision was reached.
Decisions are rarely made by one person.
Important decisions often involve analysts, subject-matter experts, operational leaders, and executives.
PinPoint supports both a Decision Owner and a configurable Decision Team, making accountability visible while allowing the right people to contribute evidence and context.
The decision owner remains responsible for the final call.
The team helps build the evidence behind it.
This creates a clearer distinction between:
who contributes
who recommends
who approves
who owns the outcome
Create organizational Decision Memory.
Companies often remember what they decided.
They are much worse at remembering:
Why the decision was made
Which evidence mattered
What assumptions were accepted
What alternatives were rejected
Who approved the action
What happened afterward
PinPoint is designed to preserve that history as Decision Memory.
Over time, organizations can build a traceable record of important decisions and outcomes — creating institutional knowledge that does not disappear when a spreadsheet is replaced, an email thread is buried, or an employee leaves.
Decision Memory is not just documentation.
It creates the foundation for learning from how the organization actually makes decisions.
PinPoint works above your existing data stack.
You do not need another dashboard.
And you should not have to replace the systems your teams already use.
PinPoint is designed to sit above existing analytics and operational tools and structure the decision workflow that begins after those systems surface something important.
Power BI
Tableau
Excel
CRM platforms
ERP systems
Internal reports
Approved documents
Operational data
Your existing systems continue to provide the signals and evidence.
PinPoint helps turn those inputs into accountable decisions.
Human-controlled by design.
Consequential business decisions should not disappear inside an autonomous AI system.
PinPoint is being designed around a simple principle:
AI supports the decision. People remain accountable for it.
That means keeping evidence, assumptions, uncertainty, review, ownership, and approval visible throughout the workflow.
The objective is not to automate judgment away.
It is to help people make better-informed decisions faster — with a record they can stand behind.
Start with one workflow.
PinPoint is not designed to begin with a massive enterprise transformation.
Start with one recurring decision problem.
One team.
One accountable decision owner.
One measurable outcome.
A PinPoint pilot can begin with approved exports, documents, and existing business information rather than requiring a large systems-integration project on day one.
Four-Week PinPoint Pilot
A pilot is designed to:
Define the decision workflow and success criteria
Configure the relevant evidence and business context
Run PinPoint against a real recurring decision process
Measure the current process against the PinPoint-supported workflow
Identify gaps, conflicts, and opportunities for improvement
Determine whether the workflow should expand into an annual deployment
Potential measures include:
Time to decision
Analyst hours required
Evidence gaps identified
Decision ownership
Action completion
Decision traceability
Outcome follow-through
Who PinPoint is for
PinPoint is initially focused on organizations where analytics teams regularly translate business signals into operational or executive decisions.
Our initial focus includes:
Data & Analytics Leaders
Who need to move beyond reporting and help the business determine what action to take.
Operational Leaders
Who need clear evidence, context, ownership, and recommended action when performance changes.
Executive Decision Owners
Who need confidence that the recommendation in front of them is supported by evidence they can trace.
Cross-Functional Decision Teams
Who need a shared decision process rather than another disconnected spreadsheet, meeting, or AI conversation.
Built for the decision gap.
Business intelligence transformed how companies understand performance.
Generative AI is transforming how quickly companies can analyze information.
But neither automatically solves the work between:
“Something changed.”
and
“This is what we are going to do about it.”
That is the decision gap.
PinPoint is being built to close it.
Clarity you can trust. Decisions you can stand behind.
Red Stitch Labs is building the decision layer between business intelligence and accountable action.
PinPoint is the first product built on the Clarity Engine™.
PinPoint is currently in early product validation. Red Stitch Labs is developing and testing the platform with a focused initial workflow and is preparing for pilot engagements. Product capabilities will continue to evolve based on customer validation.