INVESTOR OVERVIEW
Building the decision layer between AI answers and human action.
Red Stitch Labs is developing enterprise decision intelligence for consequential decisions—connecting fragmented data, organizational context, evidence and human judgment before action is taken.
Connecting the pieces. Clarifying what matters.
The problem
Organizations have more data, dashboards and AI-generated answers than ever. Yet the information behind important decisions remains fragmented across systems, documents, teams and institutional knowledge.
Traditional AI can generate an answer without fully understanding the surrounding context, reconciling contradictory evidence or showing whether the answer is reliable enough to act upon.
For consequential decisions, an answer is not enough.
The Red Stitch Labs approach
Red Stitch Labs is building systems that bring the full decision context together—what happened, what the evidence supports, what remains uncertain and what the organization should consider next.
The result is decision-ready intelligence that helps leaders understand risks, evaluate tradeoffs and make clearer, more defensible decisions.
What we are building
PinPoint
PinPoint is RSL’s launch product. It helps teams investigate unexpected KPI and performance changes, connect the relevant evidence and produce a concise, evidence-backed executive decision brief.
Clarity Engine™
The Clarity Engine™ is the decision-intelligence platform underlying PinPoint. It connects signals, evidence, context, decisions, actions and outcomes—bringing structure and traceability to complex decision workflows.
Decision Memory
Built into PinPoint, Decision Memory preserves the evidence reviewed, rationale considered, decisions made, responsible owners, resulting actions and outcomes. This gives organizations a reusable record of how and why important decisions were made.
Focused paid pilots
RSL’s initial commercial model is a four-week paid pilot centered on one recurring KPI, performance-review or exception-management workflow. The pilot is designed to demonstrate measurable improvements in analysis time, evidence traceability and decision readiness.
Our first market
RSL’s initial buyer is the VP or Head of Data and Analytics at a mid-market, multi-location retail or consumer-services company.
These leaders are responsible for explaining unexpected weekly KPI movements, but their teams often spend significant time reconciling dashboards, source systems, operational context and competing explanations before leadership can act.
RSL is entering the market through this focused workflow, validating measurable customer value before expanding into additional consequential-decision use cases.
Current stage and milestones
Red Stitch Labs was formed as a Delaware C corporation in 2026.
RSL has:
Defined the Clarity Engine™ platform architecture
Selected PinPoint as its launch product
Identified its first target buyer and use case
Developed its initial paid-pilot model
Established measurable product-validation targets
Completed its initial investor-readiness materials and development plan
RSL is currently pre-MVP and pre-revenue. Commercial outcomes have not yet been claimed.
Our initial validation goals include:
Completing three to five paid pilots
Converting at least two pilot customers to annual agreements
Demonstrating a 40% or greater reduction in analyst effort
Producing executive briefs at least one day faster
Achieving strong evidence-traceability scores
Reaching at least $72,000 in annual recurring revenue
These figures are forward-looking objectives, not achieved results.
The pre-seed opportunity
Red Stitch Labs is preparing a $200,000 pre-seed financing to build the PinPoint MVP and validate customer demand through paid pilots.
Planned use of capital:
45% — PinPoint MVP development
20% — Clarity Engine™ platform and AI
20% — Paid-pilot execution
10% — Security and operations
5% — Early growth activities
Specific financing terms and offering materials will be provided privately to eligible prospective investors and remain subject to securities-counsel review.
Our vision
Our vision is to make consequential decisions more transparent, traceable and defensible—setting a new standard for how organizations combine AI-supported analysis with evidence, context and human judgment.
Let’s start a conversation
We are interested in connecting with investors who understand enterprise AI, data and analytics workflows, decision-support technology and early-stage B2B software.
Schedule a conversation with Christy Burnham, Founder and CEO, to learn more about the product strategy, validation plan and pre-seed opportunity.
Important information
This page is provided for general informational purposes only. It does not constitute an offer to sell or a solicitation of an offer to purchase securities.
Any offering, if made, will be conducted only through definitive offering documents, to persons eligible to participate, and in accordance with applicable federal and state securities laws.
Investing in private companies is speculative, involves substantial risk and may result in the loss of the entire investment. Private-company securities are generally illiquid. Prospective investors should conduct independent due diligence and consult their own legal, tax and financial advisers.
Statements regarding future products, pilots, customers, revenue, performance or other objectives are forward-looking statements based on current plans and assumptions. Actual results may differ materially, and no assurance can be given that these objectives will be achieved.